Matthew Lowry, Head of Operations (EMEA) for Fathom, and Satwik Govindarajula, Head of Growth and EIR at Seedstars, will guide you through the most important steps in setting up your business KPIs, main targets and the whole tracking system to ensure that your company is on its way to growth.
Together with Matthew and Satwik, we’ll cover the following topics:
How to review existing business KPIs or define the ones from scratchHow to set right targets for your business KPIs
How to build (or streamline) a reporting system
Available tools and reporting systems in the market
Matthew Lowry
Head of Operations (EMEA) for Fathom
Matt is the Head of Operations (EMEA) for Fathom, looking after sales, support, account management and partnerships. Prior to becoming Fathom’s second EMEA employee, Matt was Head of Customer Experience at a scaling SaaS Plc, and he has consulted to clients ranging from sole traders to FTSE100 constituents. Matt is originally from a legal background and has experience in litigation, M&A deals and negotiating international commercial contracts.
Satwik Govindarajula
Head of Growth and EIR at Seedstars
An entrepreneur himself, and currently working as an Entrepreneur-in-Residence at Seedstars, Satwik’s expertise lies in Growth, Data & Analytics, Funnel Optimisation, and Digital Marketing, among other things. He works closely with startups across emerging markets and across the stage-spectrum to help them implement lean methodologies, growth processes, robust analytics and fundraising processes to accelerate their growth.